About Us

5ivepillars is a faith-led lifestyle brand built at the intersection of Islamic culture, identity, and purpose. Founded in 2014 by Farrukh Ershad, the brand was born out of a necessity to express Islamic identity in a rapidly changing, globalized world.

Fueled by a deep awareness of cultural disorientation, we draw from the Muslim world through its history, art, and culture as a foundation for truth and inspiration. 5ivepillars transcends borders to create a world of belonging, calling to the spirits of third culture kids who resonate with the bonding language of creativity. Eastern aesthetics meet Western culture. Sacred language meets everyday life. The result is a lifestyle brand that carries meaning without sacrificing presence.

Our name is rooted in the Five Pillars of Islam, the foundation of faith. That foundation drives everything we do, not as dogma, but as a compass. Each piece we create is meant to be more than a product. It is a reminder. A statement. A provision for the journey back to the Beloved.

What began as a passion project has grown into a global brand with a worldwide community. Along the way, we’ve had the honor of collaborating with cultural institutions and icons such as Malcolm X Legacy Estate, TDS, NIKE, Casio, and EA Sports FIFA. These partnerships reflect what 5ivepillars stands for: honoring legacy, amplifying meaningful narratives, and placing faith and culture into spaces where they are rarely seen.

5ivepillars is not just a brand. It is a way of living. For those who carry their values with them. For those who believe faith, culture, and creativity can coexist beautifully.